We are seeking an experienced ASO Manager to lead the optimization efforts for our three apps: Zedge Ringtones and Wallpapers, GuruShots, and & apps. The ideal candidate needs to be an expert in App Store Optimization (ASO) principles with 4 years of proven experience.
The person in this position can work on-site in Vilnius office or fully remote.
Responsibilities:
⚡️Develop and implement ASO strategies for Zedge Ringtones and Wallpapers, GuruShots, and R&D apps to improve visibility and drive organic installs
⚡️Conduct A/B tests for storefront images, videos, long editorials, and localized versions to optimize conversion rates
⚡️ Monitor and analyze ASO performance, making data-driven recommendations for continuous improvement
⚡️ Analyze app performance metrics, including installs, conversion rates, and engagement, to identify opportunities for growth and optimization ⚡️ Conduct keyword research to identify high-impact keywords for ASO efforts
⚡️ Prioritize Tier 1 markets for ASO efforts, considering regional app store algorithms and user preferences
⚡️ Provide ASO recommendations and support for the pre-launch and soft launch phases of AI Art Master to increase organic exposure and installs ⚡️ Manage the allocated budget for ASO initiatives, ensuring cost-effectiveness and tracking ROI
⚡️ Link the investments back to measurable results and assess the attractiveness of the ROI
Requirements:
💪 At least 3 years of proven experience in App Store Optimization (ASO) with a track record of driving organic installs, improving conversion rates, ranking across major search engines, and securing visibility
💪 Prior experience in the mobile gaming and/or utility app industry is preferred
💪 Strong analytical skills and ability to interpret data to make informed decisions
💪 Knowledge of industry tools and platforms related to ASO
💪 Excellent communication and collaboration skills to work with cross-functional and cross-border teams
About Zedge:
Zedge builds marketplaces and games around digital content people use to express themselves. We monetize our user base through advertising, subscriptions, and a virtual token-based economy. Our products include Zedge Ringtones and Wallpapers, the leading digital content marketplace offering mobile phone personalization content (wallpapers, video wallpapers, ringtones, and notification sounds) and generative AI creation tools, the GuruShots photography game, and Emojipedia, the place to go for ‘all things emoji.’ In May of 2023, we served more than 40 million users.