Zedge owns a portfolio of leading digital consumer brands that serve 43 million monthly active users across the globe. One of our companies, GuruShots is looking for a Head of User Acquisition to join our team!
We are looking for someone with extensive marketing and growth experience to support the PM's efforts in each domain, drive impact and meet the KPI. In this role you will be working across global sites which requires flexibility and adaptability to work with overseas colleagues on a regular basis.
Responsibilities:
⚡️ Develop and execute user acquisition across various media channels
⚡️Manage high budget and large-scale Social campaigns, Search, Ad networks campaigns
⚡️ Drive the mobile growth strategy for multiple apps and mobile games
⚡️ Work closely with creative, product, and BI teams to ensure successful execution of marketing campaigns
⚡️ Monitor and analyze campaign performance metrics to optimize campaigns and improve ROAS
⚡️ Manage and mentor a team of marketing professionals and vendors, providing guidance and support to achieve marketing goals
⚡️ Stay up-to-date with the latest trends and best practices in Gaming and App marketing
Requirements:
💪 5+ years of experience in marketing, preferably in the gaming industry
💪 Significant experience with paid UA and retargeting campaigns with ROAS targets
💪 Experience with budgets of over $1M/month
💪 Proven experience launching and optimizing app campaigns
💪Proven success in driving user acquisition, engagement, and brand awareness for a high-growth startup
💪 Deep understanding of paid UA in Social Media, Search and Ads Networks
💪 Experience with SEO and ASO a big plus
💪 Deep understanding of mobile attribution
💪 Strong analytical skills, with the ability to interpret data and make data-driven decisions
💪 Excellent communication and interpersonal skills, with the ability to effectively present complex ideas and collaborate with cross-functional teams
We offer:
💰 Monthly compensation from EUR 4000 gross
💆♀️ An actual work-life balance
🩺 Private health insurance (that includes gym and many more things)
🪑 Home office budget (whatever you need – noise-canceling headphones, gaming chair, etc.)
🤓 Learning budget (an amount that can be spent using up to 10% of your working time)
🍔 Wolt gift cards each month
📚 Free books of your choice
🎉 Extra day off on your birthday
🏢 24/7 access to our office located near the city center
About GuruShots
GuruShots is a fun & social platform (App, Web) for photographers of all levels based in Tel Aviv (owned by Zedge Inc, a US public company that owns a portfolio of leading digital consumer brands serving 44 million monthly active users across the globe). Gurushots gives you the opportunity to show your photography skills and share your talent with the world. Join hundreds of photography contests, vote for your favorite photos and get as many votes as you can on your way to the top spot. With prizes ranging from being shown across vast social platforms, or in world famous photography magazines, to being part of REAL exhibitions in photo galleries across the world, this is the ultimate game for any photography lover. Do you have what it takes?